LIBERA
We are Libera. We are a digital creative agency in Wales delivering insight-led marketing, producing standout social-first content, and running data-driven advertising for ambitious brands. We blend creativity and analytics to bring ideas to life.
What do we do?
Sick of churning out content without knowing if any of it is actually effective? Yep, we've all been there. Coming up with creative ideas that are also relevant and effective can be a challenge. From monthly production days to secure you with a steady pipeline of custom content, working with influencers and creators to facilitate word of mouth for your brand, to making sure your creative output is optimized for maximum impact, we can help you create scroll-stopping content for 2024.
As consumption patterns shift to more on-demand and nonlinear viewing, a strategic digital content plan is crucial for productions to promote new releases, maximise viewership, engage fans, and ultimately drive greater success for broadcast and streaming. Whether it's behind-the-scenes sneak peeks, cast interviews, supplemental digital content or leveraging influencers, crafting compelling content optimized for different platforms is key to build momentum, reach new audiences and drive viewership. Our team have years of experiences creating digital content for TV productions and are ready to create custom digital solutions to fuel your production's success.
Organic and paid advertising activities fulfill different business goals. Your organic social media presence can deepen relationships with your audience and provide a shop window for potential customers. In contrast, precise paid social and search advertising allows you to accurately target your ideal audience at relevant moments to amplify reach or drive direct action. Whether you need compelling ad content creation or completely hands-off paid campaign management optimized to expand reach and boost conversions, learn how we can help you gain an edge by integrating paid channels into your marketing.
Whether you want a full end-to-end service or a digital brain to help with ideas, we're ready to work with you as an addition to your campaign team. From ideation to strategy to implementation, our team can provide versatile support tailored to your needs. We dig deep to understand your business, develop concepts that speak to your audience, and execute multi-channel solutions to engage customers and yield measurable results. Lean on us for a fresh perspective and additional creative fuel all the way from initial spark to optimized performance.
From our combined 17 years of experience in marketing, social media and content production, we've done it all from full-scale campaigns to TV releases, from event promotion to paid advertising - we've been there, done that, and got a closet full of t-shirts. Maybe you're not in the market for end-to-end ads management or monthly content days but are keen to have a fresh pair of eyes on your marketing to inject some new ideas and strategies into your efforts. We'd love to chat - get in touch to see how we can work together.
Our clients include
BBC Cymru Wales
BBC Studios
Tinopolis Cymru
Royal Welsh Agricultural Society
TinInt
Menter a Busnes
National Museum Wales
West Wales Holiday Cottages
Canolfan S4C Yr Egin
Urdd
Coleg Cymraeg Cenedlaethol
Books Council of Wales
What do our clients say?
"A few months ago, we engaged with Libera to manage our PPC accounts. We were looking for a fresh perspective to our substantial investment in paid advertising, and we found just that while collaborating with Alun and Elan.
The team bring different skills to the running of the account and delve deep into the performance metrics, generating innovative marketing ideas for improvement.
Unlike other agencies, Alun and Elan don't present a report just full of numbers. Instead, they offer genuine insights, crafting a narrative of the accounts performance, identifying trends, and present new ideas to ensure our paid advertising delivers. What started as a short-term relationship has evolved into a sustained partnership, a testament to how well it’s been working.
We see Libera as an extension of our company, and they bring personality to our paid advertising strategy, demonstrating a genuine interest in our business and a commitment to driving success. Diolch am bopeth!"
Sian-Elin Davies, Business Director - West Wales Holiday Cottages
"I recently employed Libera to help me with some social media data analysis, and I was extremely impressed with the expertise and quality of their work.
Their ability to dissect social media data and distil it into a clear, understandable summary is incredible. He identified trends, pinpointed areas for improvement, and presented recommendations in a way that was both actionable and insightful, and which will undoubtedly shape our future social media strategies.
If you’re looking for a digital creative agency that not only understands the nuances of data but also has the creative finesse to transform it into actionable strategies, Libera is the ideal partner."
Emyr Penlan, Director/Producer and Presenter - Tinopolis
"We had three great training sessions from Libera learning about Paid Ads on social media. Elan and Alun presented in a simple, understandable way and conveyed their expertise brilliantly. We learned a huge amount - thank you."
Gwenan Davies, Corporate Marketing Officer - Menter a Busnes